Action Figures: A Growing Craze in India
Action figures are miniature versions of characters or superheroes from popular movies, TV shows, video games, and comic books. In India, action figures have become extremely popular with kids and adults alike, who collect and display them for various purposes. Action figures are not just toys but also serve as collectibles for enthusiasts and collectors of different ages.
The Indian market for action figures has seen explosive growth over the years due to the rising popularity of superheroes and animated characters like Spider-Man, Batman, Superman, The Avengers, and The Justice League. The trend of action figures started with the rise of televised anime shows in the late 80s and early 90s. Then came Power Rangers, which captured the imagination of Indian children, and action figure sales skyrocketed.
According to the recent report, the action figure industry in India is growing at an average rate of 10-15% per annum. The country's current demand for action figures is high, and the market size is expected to be $40 million by 2025. Apart from children, even collectors and enthusiasts, adults, and teenagers are now showing interest in collecting action figures, fueling market growth.
When talking about the leading toy and gift manufacturer in the country, Weijun Toy Co., Ltd. has been one of the most popular names in the business, with Weijun Cultural & Creative, Dongguan Weijun, Sichuan Weijun, and other subsidiaries under its banner. In response to popular demand, Weijun Toy Co., Ltd. has introduced a fantastic range of action figures, each with unique features and exciting designs.
The popularity of action figures in India can be attributed to several factors. Firstly, children are inspired by their favorite superheroes and characters from animated movies and want to collect them all. Children love to use them as action figures; the market size would be vast enough to cover most of the children's vast range of interests in collecting action figures.
Secondly, adults and collectors also buy figurines as collectibles or for display purposes. These figures are often limited edition or have special designs, which make them exclusive and rare, leading to a higher value.
Thirdly, action figures are also gaining popularity in the gaming industry, and the rise in video game sales correlates with an increase in action figure sales. Video game enthusiasts often collect figurines of their favorite gaming characters as well.
Finally, action figures have become a part of pop culture, and owning them is seen as a way of expressing one's tastes and personality. People buy them to decorate their homes or use them as a stress-reliever.
With the rise of e-commerce platforms like Rediff Shopping, buying action figures has become easier than ever. These platforms offer a wide range of action figures, including rare and limited editions, at competitive prices. They are also available on online marketplaces like Amazon, Flipkart, and Snapdeal. Along with the traditional physical stores, these famous online marketplaces have added to the growing popularity of action figures.
In conclusion, India has witnessed a surge in the popularity of action figures across various age groups, and the trend is not fading away anytime soon. Companies are expanding their action figure line-ups and introducing new designs to cater to the growing demand. The action figure industry is all set to grow exponentially in the coming years, and this is good news both for toy manufacturers and collectors.